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Featured Speakers:
 
  • William Band,  Vice President & Principal Analyst, Forrester Research
     
  • Philip Philippides,  Director CRM, Cognizant¬†
     

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    An InformationWeek Webcast:
    Bang for the IT Buck. Breathing New life into Old CRM


    Duration: One Hour

    Locking in customer loyalty through deeper engagement and differentiated experiences continue as critical priorities for companies of all sizes and in almost every industry. However, the current difficult economic climate means that finding additional investment dollars to improve customer-facing business processes is a thorny problem. Attention is turning from planning new projects to squeezing more value from existing systems. CRM professionals can be smart and mine the applications they already own for untapped benefits without incurring high costs. Hidden value typically lies locked within unused functionality or low user adoption rates. Reinforce your credibility and the business value that CRM can deliver by using quick-hit tactics to revitalize CRM systems.

    During this webinar you will learn:

    • The eight proven strategies for revitalizing CRM systems
    • How other companies have successfully applied these tactics
    • The immediate next steps to take to implement a CRM revitalization program

     


     
     
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