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    An InformationWeek Editorial Perspectives Webcast:
    Optimize Business Performance by Building a Smarter Enterprise

    An On-Demand WebCast

    Duration: One Hour

    James Surowiecki, world-renowned business strategist and author of the best-selling book The Wisdom of Crowds, and Jon Iwata, Chief Marketing Officer at IBM, lead a videocast to help your organization take advantage of the way work is evolving in order to become a smarter, more agile enterprise.

    Consider this:

    • A typical organization loses 5.3 hours per employee per week due to inefficient processes impacting how they work
    • The time we spend just looking for the right expertise and information to do our jobs adds up to two hours in a typical day
    • Two-thirds of people believe there are colleagues who can help them do their jobs better...but they don't know how to find them

    The way we work is a critical means to optimize business performance. But you can't work harder or spend more on resources. You need to work smarter. Smart Work is about creating a collaborative and connected business environment that empowers people, embraces chance and ultimately increases productivity.

    So join us and together James and Jon will help you discover how to optimize your own business performance and why IBM is uniquely qualified to help its customers work smarter.

    Your competition isn't sitting still in this difficult market climate. Find out how you can unlock the power in the combination of your people, processes, and technology to work smarter and turn today's climate into an opportunity to lead both today and tomorrow. We hope you will join us!


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