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Featured Speakers:
  • Kirk Laughlin,  Moderator/Contributing Editor, InformationWeek
  • Douglas Brown,  Senior Vice President, Mobile Product Development, Bank of America Corporation
  • Charles Landry,  Vice President & General Manager -- Products & Innovation, Verisign's Messaging and Mobile Media Division
  • Calvin Grimes,  Product Manager, Electronic Banking Services, Fiserv

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    An InformationWeek Webcast:

    Extending the Reach, Impact and ROI of Mobile Banking and Transaction Services

    Duration: One Hour

    Consumers have demonstrated a growing appetite for cashless transactions conducted via the mobile device. According to ABI Research, revenue from instant, mobile-driven transactional services is estimated to grow to $18 billion by 2013. Over 35% of U.S. households will access their banking accounts using mobile phones by 2010, according to Celent, a banking research consultancy. New solutions are available to take advantage of these transactions, acquire new customers, capture new revenue streams, and decrease cutomer interaction costs.

    Find out how to take advantage of this trend!

    Come join us for an in-depth and timely look at the emerging mobile transactions market. We will explore how to leverage all modes of mobile interaction, discuss strategies that drive user adoption, deliver value services to customers, decrease costs, and meet key ROI objectives.

    Our session will explore:

    • The declining use of cash globally and implications for your company
    • Understanding the developing payments and remittance channel
    • Current analysis and case studies of text-based bill payment programs
    • Identifying the factors leading to favorable ROI
    • The business case and advantages of SMS-based transactional services on any mobile platform

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