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Featured Speakers:
 
  • Christer Johnson,  Partner, Business Analytics and Optimization (BAO), IBM Global Business Services
     
  • Michael Haydock,  Partner, Business Analytics and Optimization (BAO), IBM Global Business Services
     
  • John Armstrong,  Partner, Business Analytics and Optimization (BAO), IBM Global Business Services
     
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    An InformationWeek Webcast:

    Advanced Customer Insights - Know Your Customer Better

    Duration: One Hour

    Customers are becoming more fragmented due to changing demographics and systems. Due to this, organizations are seeking more effective ways to interact with customers, develop appropriate relationships, and establish long-term sustainable profitability. Capabilities such as profitability analysis, predictive analytics, complete customer view, and event based customer management will enable advanced customer insights that will sustain competitive advantage through revenue growth and reduced expenses.

    Join us for a webcast during which we will explore how Business Analytics and Optimization (BAO) can help you meet the challenges you face, including:

    • Advancing capabilities around knowing your customers
    • Improving how to market and interact with customers
    • Identifying how to generate beneficial relationships with your customers
    • Reducing costs and improving operational efficiency
    • Increasing revenue and customer retention
    • Increasing flexibility to support existing and new business strategies
    • Meeting compliance requirements and reduce risk exposure

    We look forward to your participation in this webcast.


     
     

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