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An InformationWeek and BrainYard Webcast:

Honing Your Social Antenna: Improve Effectiveness and Reduce Costs by Becoming a More Social Business

Duration: 60 Minutes

Across industries, the challenges for managers and leaders today are clear: how can I employ social collaboration in a way that creates business value and not chaos? How can my people make the right connections easily, so they don't waste time and money looking for the person or insight they need to do their jobs? How do I evolve my organization in a controlled way, avoiding pitfalls and mistakes in today’s rapidly changing landscape?

A Social Business activates networks of people that apply relevant content and expertise to improve and accelerate how things get done, delivering unprecedented return for the time invested. Welcome to a new workplace where "knowledge = power" evolves into "shared knowledge = power". Where new technologies give whole new power to users without breaking IT's budget. Where organizational best practices unleash your teams' true potential, placing people back at the center of the equation.

Join Caleb Barlow, Director for IBM Unified Communications and Collaboration, for a discussion on how savvy businesses are honing their social "antenna" in order to better see, hear, and sense changing market conditions. Learn how to act more quickly on that knowledge by collaborating effortlessly with peers, customers and business partners.

In this webcast you will learn:

  • The three key social shifts your business can't ignore
  • The three tenets of being a social business
  • How new capabilities such as voice and video collaboration, social listening, and social monitoring tools save money AND improve effectiveness

Featured Speakers

Caleb Barlow - IBM   Caleb Barlow
Director, Unified Communications and Collaboration Sollutions,
IBM Software and Systems



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