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An InformationWeek Webcast:

Succeeding with Social Business: Seven Steps to Greatness

Duration: 60 minutes

Companies, especially in the midmarket, struggle with social business. It’s difficult to execute it well while retaining corporate identity and voice. And then there’s the question of return-on-investment: How can you quantify your results and justify your investment? Learn the answers to these questions and how IBM’s social business strategy can help your company adopt a culture of transformation, creating a true connection between social business and success.

Join this webcast to hear Ed Brill, IBM’s director of messaging and collaboration detail how companies of all sizes can secure a competitive advantage using social business and collaboration.

During an interview with journalist and social media expert Karen J. Bannan, Brill will explain:

  • How to bring the best voices to the forefront of your social business strategy
  • Why social media is not a passing fad
  • How companies can implement social business as cost-effectively as possible
  • Why onboarding and training is so important
  • How you may already have a solid "social" infrastructure and not even know it
  • How security and compliance is affected by social business
  • How social business is enabled by technologies such as cloud and mobile devices
Featured Speakers:
John Soat

Karen Bannan,

Tucker Boren

Ed Brill,
Lotus Notes and Domino Marketing & Strategy


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