A Message from Chris Murphy, Editor, InformationWeek
IT's challenge in dealing with social networks comes on two fronts. The first front is how to interact with would-be customers on big social networks like Facebook and Twitter, where strategies range from sentiment analytics to e-commerce. The second front is internal, where companies must decide how their own collaboration efforts should draw on the tactics of those big, public social networks. This virtual event will help IT leaders sort through those strategic choices.
Who should attend:
VPs of IT
IT and business leaders
Data Center Managers
Software Developers and Application Architects
What you'll learn:
What social business success stories have in common, as well as the major obstacles to success.
Which specific integration and data management challenges lie ahead for enterprises looking to weave social collaboration throughout their organizations.
How to get employees to use social tools once you've implemented them.
How leading-edge companies are using sentiment analysis tools to understand what their customers and potential customers are saying about them on social sites--and how to take meaningful action.
What risks companies face by not monitoring social networks.