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An InformationWeek Webcast:

Exceed Customer Expectations With B2B Integration on Cloud

Duration: 60 Minutes

Businesses are increasingly using the cloud to reduce time to market and deliver innovation faster, because customers, suppliers and partners can engage with each other quickly by collaborating in the cloud. Watch this webcast with experts from IBM and Gartner Research and find out how third-party logistics company Gist Limited was able to respond to changing market dynamics faster by using the cloud to analyze data from multiple sources, in real time, gaining deeper insights into customer behavior.

Attendees will learn:

  • Why leading-edge companies are looking at integration platform as a service (iPaaS) models as alternatives to traditional platforms
  • Ways this innovative approach is evolving, what the adoption trends mean, and how it will impact your business
  • Key strategies for gaining a competitive advantage by moving B2B integration to the cloud - and why it may be dangerous to wait

Featured Speakers

Benoit Lheureux,
VP, Agenda Manager, Application Infrastructure Group, Gartner Research

John Mesberg,
Vice President,
B2B and Commerce Solutions, IBM Corporation

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