Externalizing Services; Build, Connect and Maximize your Mobile, Web & Hybrid Applications
Duration: 60 minutes
Customer interactions and business transactions that can happen anywhere over a myriad of connected devices are, at the same time, becoming more personal and contextual. Innovative ideas are coming forward from communities inside and outside of the business. To keep pace with this change, organizations are enabling organic innovation across their ecosystems – from employees to partners to consumers of their products and services. They are moving from the traditional “My Website Only" approach to opening up new essential channels, devices, and endpoints for interaction and communication. Learn how IBM can empower your organization to capitalize on new customers and routes to market by providing data and services through successful API and Cloud integration strategies.