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An InformationWeek and The BrainYard Webcast:

The State of Community Management in Social Business

Duration: 60 minutes

For Social Business, 2011 was a year of exploration and experimentation. Organizations around the world began to realize the power of bringing social concepts into the enterprise. They started to see how social can positively affect business culture and processes, risk management, leadership development, and overall corporate strategy.

In 2012 and beyond, the critical turning point for Social Business will be the realization that the collective knowledge of networks of people can provide business with a unique competitive advantage. But how can an organization manage these networks?

Just like the Internet opened up a world of new opportunities, the rise of social business is creating and reshaping traditional roles within organizations. With the adoption of these new internal and external social business tools comes the increasing need for qualified staff to manage these new processes and communities, to measure their effectiveness, and to educate and enable the workforce to participate and champion them. Corporations are quickly realizing they must fill previously non-existent roles like the community manager to take on these new responsibilities. Watch for this role to take off in 2012 and beyond, with organizations of all shapes and sizes, in a variety of industries calling on experts to help to build, maintain, and activate members in an online location around common interests and topics.

In this webcast hear from IBM's VP of Social Business Sales & Evangelism Sandy Carter and co-founder of The Community Roundtable, Rachel Happe, as they discuss the state of community management and the impact the emerging role is having on today's social business. You'll learn about:

  • the power of community for your organization
  • the role of community manager for your organization and the impact it can have on your business
  • How community leaders can help their organizations evolve into a social business
  • what skills are needed to be an effective community manager
  • where/how to find qualified community managers
  • case study examples of organizations who have added the role of community manager to their social business
Featured Speakers:
Rachel Happe

Rachel Happe,
Co-Founder and Principal,
The Community Roundtable

Sandy Carter

Sandy Carter,
VP, Social Business Sales & Evangelism, IBM Social Business


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