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Featured Speakers:
 
  • Kevin Trilli,  VP of Products, TRUSTe
     
  • Blane Sims,  SVP of Products, BrighTTag
     

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    An InformationWeek Webcast:

    Managing Third-Party Data on Your Website


    Duration: 60 minutes

    Monetizing content and ensuring sell-through on e-commerce websites often requires deploying many third party service providers for analytics, behavioral targeting and re-targeting. Due to the complex nature of how these systems work from a technology perspective, certain behaviors can exist that can create scenarios for lost monetization and performance degradation. Website operators require a fundamental knowledge of all third parties that exist on their websites and what behaviors they exhibit that might affect the operations of the site.

    As the global landscape has increased its scrutiny on privacy, websites need even more awareness of the privacy practices of their partners and the behaviors they exhibit that could exist with both the site's privacy policy and possibly the website visitor's expectation around privacy. Additional controls may be necessary to align and manage the behavior of third parties.

    This webinar is a must-attend event for Website operators and IT professionals who are responsible to the implementation and management of websites and ensuring online data privacy. The webinar will explore:

    • Approaches for ensuring website operations can stay on top of the behavior of their site's third parties
    • How to ensure they remain in compliance with various privacy requirements
    • Communicate and build trust with their visitors and control threats to website performance and monetization

    Reserve your seat today.


     
     

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