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Featured Speakers:
  • Tom Clayton,  Enterprise Software Strategic Development for FSI, HP
  • Sahlem Kharaka,  Director of Output Center of Excellence, HealthNet
  • Bartley Keaney,  Healthy Methods VP Business Strategy Consulting, HealthNet
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    An InformationWeek Healthcare Webcast:

    How Healthcare Payers are using Customer Communications to Improve Productivity and Effectiveness

    Duration: 60 minutes

    In healthcare the ability to manage complex communications with partners, providers, members and customers while adhering to governmental regulations and policy guidelines—all with pinpoint accuracy and good speed—is critical to ongoing success and competitive advantage. An enterprise-wide document strategy is essential for creating outstanding experiences for internal and external customers. This session will highlight how HealthNet is using interactive documents and a self-service portal to empower business users to access, create, approve and deliver claims correspondence, dynamic self-service correspondence, reply mail and more in real-time and for multiple delivery formats and channels for improved productivity and cost-effectiveness.

    Attendees will learn:

    • How an enterprise-wide customer communications solution can cut costs while improving communications accuracy and speed to market
    • Best practices for centralizing communications
    • Pointers on examining your customer communications for effectiveness and efficiency
    • How interactive documents and a self-service portal can improve both your customer service and your compliance with government regulations
    • Insights to help your organization design customer communications for competitive advantage


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