Overcoming the Great Cross-Channel Divide in Financial Services
Duration: 60 Minutes
It’s no secret that banks and other financial services organizations continue to struggle to provide customers with an integrated banking experience across channels. Now, with more users accessing financial services applications over smart phones and tablets, in addition to traditional methods including in a bank branch, over the phone and, yes, a "traditional" website, firms are challenged to meet customers’ increasing demands for synchronized real-time updates. In addition, customers expect a similar "look and feel" no matter the channel or method of delivery. Although banks are still challenged to match the pace of technological change, newer technologies can make it easier to connect with customers through whatever channel they prefer.
Join this InformationWeek Financial Services Webcast and hear from Wall Street & Technology's editorial director, Greg MacSweeney, Peter Wannemacher, Analyst from Forrester Research, Inc. and Tim McLaughlin President of Siteworx, Inc., as they discuss how financial firms can successfully connect with customers through any channel.