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An InformationWeek Webcast:

The Engaging Enterprise

Duration: 60 minutes

Ten years from now, we will look back upon today as the beginning of the Engaging Enterprise era. Similar to the way e-Business was formed by the advent of the Web, the Engaging Enterprise is being formed by the convergence of Mobile, Software-as-a-Service, Social Networking and Big Data. These technologies allow businesses to extend their reach to customers in real-time, where and when they are ready to do business. Combined with IBMs Smarter Planet idea, this enables businesses to acquire data from connected devices to expand insights into new opportunities and new business models. Also, bold businesses are gaining an economic advantage by off-loading IT capabilities to public services providers, allowing them to focus their efforts on innovation that matters.

Join Jerry Cuomo, IBM Fellow, VP, WebSphere Chief Technology Officer, as he outlines an emerging design pattern for an Engaging Enterprise.

In this webcast, you will learn:

  • The competitive advantages of taking a strategic mobile solution management approach
  • The key technologies and the different roles they play in creating business value
  • The explosion of mobile, social and cloud applications to manage the new demands on enterprise middleware infrastructures
  • The rapid app development and delivery cycles for integrated and automated development and operations lifecycles
  • A push to "externalize the enterprise" through APIs, mobile, and social apps drives new management and control requirements

Featured Speaker

Gennaro (Jerry) Cuomo
, IBM Fellow, VP, WebSphere Chief Technology Officer


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