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Featured Speakers:
  • Diarmuid Mallon,  Head of Product Marketing, Sybase 365
  • Bryan Yurcan,  Associate Editor, Bank Systems & Technology
  • Dan Wiegand,  Senior Analyst, Corporate Insight

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    A Bank Systems & Technology Webcast:

    Strategies for Optimizing the Mobile Customer Experience

    Duration: 60 Minutes

    Mobile banking has evolved so much and become such a prominent channel in its brief lifespan that it is hard to define it as “emerging” anymore. With various reports indicating anywhere from 15-20 percent of the banking population engaging in mobile, it is becoming an ever-larger segment of the customer base. Yet many banks still haven’t mastered the mobile customer experience.

    But there’s not just one catch-all solution to creating the optimal mobile customer experience. Different markets around the world have come to expect and desire different experiences when it comes to mobile banking. And as the tablet continues to gain popularity, financial institutions must learn how to take advantage of that device’s unique capabilities – which are part mobile, part PC.

    At this free, one hour webcast, moderated by Bank Systems & Technology Associate Editor Bryan Yurcan you will learn about the best practices for engaging customers in the mobile and tablet arena. Topics that will be covered include:

    • Tailoring mobile strategy to specific markets
    • How mobile integrates into your overall cross-channel customer experience
    • The emergence of tablet banking and future trends in that field
    • Catering specifically to corporate customers on the smartphone and tablet, and how it differs from the retail experience.


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