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An InformationWeek Webcast:

Competitive Intelligence - A Strategic Business Driver?


Duration: 60 minutes

Many organizations are facing increased regulatory pressures, trends towards product commoditization and fading customer loyalty. It puts organizations in challenging situations and CEO's have realized that something needs to be done.

In a IBM CEO Study, CEO's highlighted the need to reinvent client relationships:
  • "Getting close to the customers" is the single most important priority "Better understand customer needs through collaboration and information sharing"
  • "Exploit the information explosion to deliver unprecedented customer service"

Market-driven product development becomes one of the most important weapons in an organizations arsenal in order to be effective, competitive and profitable. Our markets present a unique set of challenges in terms of delivering better solutions to market.

Join us as we discuss how smart software can help organizations gain new perspectives on their business, the competition, and the marketplace in order to leverage competitive advantage, provide strategic insight and drive profitable growth.

Featured Speakers:

Colin Williams
Colin Williams,
Business Development Executive
IBM


Mark Cooper
Mark Cooper,
Market Intelligence
Co-ordinator,
Laminar Medica LTD


 
 
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