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An InformationWeek WebCast:

Harnessing Analytics for Customer Loyalty and Retention

Duration: 60 minutes

The most successful customer-centric organizations are on a never-ending quest to better understand their customers' behavior. Increasingly, these organizations are turning to large-scale data analytics to capture insights and identify trends, fueling proactive strategies and for increasing loyalty and retaining valuable customers that might otherwise be lost to the competition.

Join InformationWeek and IBM to hear exclusive new research findings on the State of Customer Loyalty and Retention Strategies. You will learn about key actions and best practices other leading organizations are using for customer loyalty and retention strategies - plus the role social media and analytics play in these strategies.

You'll also hear how customer analytics techniques can help:

  • Reduce customer churn by proactively presenting valuable offers to existing customers
  • Identify the warning signs of customer defections
  • Identify who your high value brand influencers are on social media
  • Identify high value customers and target those that are likely to respond
  • Personalize each interaction with your customers
Register today and learn new strategies to identify and keep your most valued customers.

Featured Speakers:

Jason Davison

Steve Kovsky,
Contributing Editor,

Jason Davison

Scott Groenendal,
Program Director,
Predictive Analytics Market Management,


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