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Featured Speakers:
  • Nathan Golia,  Associate Editor, Insurance & Technology
  • Ellen Carney,  Senior Analyst, Insurance eBusiness and Channel Strategy, Gartner
  • Jennifer Wilson,  Solutions Marketing Manager, Interactive Intelligence

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    An Insurance & Technology Webcast:

    Getting Answers from Mobile Initiatives

    Duration: 60 minutes

    It's safe to say that mobility is 'table stakes' for insurers. But attached to each nifty new application or tablet experience are two major questions: How effective is this, and how can we be sure? Establishing a library of major mobile benchmarks and metrics is important in making the business case for further mobile investment. Additionally, senior insurance executives will be looking for sophisticated strategies to develop and maintain newly implemented mobile initiatives.

    In this presentation, moderated by Insurance & Technology associate editor Nathan Golia and featuring Ellen Carney of Forrester Research and Jennifer Wilson of Interactive Intelligence, you will learn:

    • What types of mobile initiatives leading insurance companies find successful for customers and business users
    • Suggested metrics and best practices that indicate mobile success
    • Where the "smart money" is in mobile investment


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