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An IBM Webcast:

E-Business Imperatives: Collaboration and Customer Focus Across Channels

Duration: 60 minutes

Customer focus is the key to success. But if every department in your organization is focusing on the customer in their own way, it can lead to a huge disconnect—and a chaotic customer experience. What can e-business leaders do to encourage collaboration, align goals and deliver a streamlined cross-channel customer experience? Watch this webcast to see the results of a Forrester survey of nearly 400 business leaders in commerce-related roles to learn about the new strategic imperatives for e-business, and find out how leading organizations are encouraging teamwork in order meet future customer expectations—and competitive threats.

You’ll learn:

  • How the role of e-business leaders is evolving—and why they’re essential to the transition to a multichannel, digitally fluent organization
  • Why e-business leaders recognize the disruptive force of technology—but don’t agree with IT that their organizations are leveraging it effectively
  • Ways e-business leaders can educate others in their organization about their vision for a multi-channel customer experience.

Featured Speakers:

Brian Walker,
Vice President, Principal Analyst eBusiness & Channel Strategy, Forrester Consulting

Peter Wharton,
Manager,Product Marketing,



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