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Featured Speakers:
  • Don Muchow,  Product Marketing Manager, eGain Corporation
  • Jon Rant,  Contributing Editor, Insurance & Technology

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    An Insurance & Technology Webcast:

    Digital Customer Engagement in the Insurance Sector: Trends and Next Practices for 2013

    Duration: 60 Minutes

    The insurance industry is going through a sea change. Online insurance sales continue to increase year after year with home and auto insurance alone projected to rise from $8.4 billion in 2010 to $14 billion in 2015, according to Forrester Research. Moreover, a significant portion of healthcare insurance is going to "go retail" with the impending implementation of reforms and the deployment of exchanges.

    Meanwhile, consumers are going mobile, tablet, and social-and more worrisome to insurers-to the competition. Insurers that don't up the ante in digital customer engagement or reorient their capabilities for emerging web-centric business models will face the double whammy of never reaching large segments of prospective customers, while possibly losing existing members.

    How can property, casualty, life, and health insurers position themselves for success in 2013 and beyond?

    Topics covered include:

    • Business and consumer megatrends in the insurance industry
    • Digital customer engagement next practices
    • Real-life case studies


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