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An InformationWeek Webcast:

The Latest in Advanced Product Personalization

Duration: 60 minutes

Are you doing product personalization the old way?

It's preaching to the choir to say that as a business you need to get accurate, complete, and relevant information in front of your customers as quickly as possible to sustain growth and profitability. However, many line-of-business users still have to work with multiple applications or systems in order to tailor and deliver products to meet specific customer needs. In doing so, customer experience and speed to market are compromised.

Attend this webcast to learn about the only available product personalization capability that enables business users to leverage a single interface to manage core products with advanced business rules to drive personalization initiatives.

Join IBM experts in Master Data Management and Operational Decision Management to learn how you can decrease the number of products managed by up to 90% and drive the personalization of those products to specific customers, markets and channels.

Key topics covered:
•Overview: The three must-haves for advanced product personalization
•Solution Demo: The kind of interface your customers hope you have
• Proof Point: How another company is doing it
•Compare: How this solution is different from others

Register now to learn about the latest advance in product personalization.

Who should attend? IT and line-of-business professionals responsible for providing the right product at the best price through the right channel for a specific customer. Key roles include, but are not limited to, Product Managers, Catalog Managers, Enterprise Architects, Business Owners, and CIOs. Banking and Telecommunications companies will be particularly interested, but this capability has applicability in all industries.


Featured Speakers:

Andy Ritchie,
Product Manager, BPM and Operational Decision Management, IBM

Harsha Kapre,
Principle Product Manager, Master Data Management


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