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An InformationWeek Webcast:

Understanding IBM's Strategic Direction on B2B and Transformation

Duration: 60 minutes

The right business-to-business (B2B) integration solutions do more than orchestrate interactions—they transform your business and enable innovation. IBM’s B2B integration solutions can help synchronize your value chain of partners, suppliers and customers to deliver the products and services your customers demand. Watch this webinar to discover the current offerings and the strategic direction for the IBM B2B integration gateways and transformation engines. Find out how these solutions connect your internal business processes with those of your diverse business partner communities, providing the B2B integration you need in order to synchronize your value chain.

You’ll learn:

  • Why B2B integration is evolving from a strategic IT infrastructure to a smarter commerce business innovation enabler
  • How to synchronize across trading partners using universal transformation that supports best-of-breed industry standards
  • Ways to enable optimized, dynamic, end-to-end information flows by ensuring B2B integration capabilities are well-integrated with enterprise service bus (ESB)
  • How to ensure responsiveness to business needs and consistent transformation with Sterling B2B Integrator and WebSphere Transformation Extender
  • Ways to connect, automate and collaborate more effectively and synchronize critical information flows throughout your extended business community

Register to reserve your spot today!

Featured Speakers:

Mark Conner,
Transformation Management Product Lead,

Matt Demmler,
Global Product Line Manager,


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