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Featured Speakers:
  • Chris Musto,  General Manager, Customer Experience Research, Keynote Systems, Inc.
  • Julio Gomez,  General Manager, Financial Services, Attivio
  • Greg MacSweeney,  Editor-in-Chief, Wall Street & Technology
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    An InformationWeek Webcast:

    Raising the Bar for Online Customer Experience Management: Good for Customers, Great for Profits

    Duration: 60 minutes

    In financial services, optimizing customers' digital experiences can increase acquisition, cross-sell products, improve customer retention and decrease support costs. In this Webcast, you will see how best-in-class website designs drive business results, and how new smart content and product strategies are being launched.

    Important new research into large brands in banking, investments, and insurance shows which online experiences drive business, and which thwart it. What technologies allow organizations to unify their data, content and product landscapes to create dynamic and highly-targeted digital engagements? You will learn how superior customer intelligence, functionality, personalization and ease of use create meaningful competitive differentiation and increased market share.


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