E-Business Imperatives: Collaboration and Customer Focus Across Channels
Duration: 60 minutes
Many commerce organizations today are dealing with a lack of communication and coordination between e-business, IT, supply chain, customer service and marketing departments. How can e-business leaders encourage collaboration in order to align goals and deliver a cohesive customer experience across channels? This webcast will review the results of a Forrester survey of nearly 400 business leaders in commerce-related roles.
Learn about the new strategic imperatives for e-business, and find out leading organizations are encouraging teamwork in order meet future customer expectations—and competitive threats. You'll learn:
Vice President, Principal Analyst eBusiness & Channel Strategy, Forrester Consulting
Product Marketing for the Sterling Selling and Fulfillment Suite, IBM
How the role of e-business leaders is evolving—and why they're essential to the transition to a multichannel, digitally fluent organization
Why e-business leaders recognize the disruptive force of technology—but don't agree with IT that their organizations are leveraging it effectively
Ways e-business leaders can educate others in their organization about their vision for a multi-channel customer experience.