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An InformationWeek Webcast:

Next Generation e-Commerce Strategies for B2B Sales and Marketing

Duration: 60 minutes

Ecommerce has evolved. While it was once enough to provide a menu and shopping cart, today customers demand more, even in the B2B world. They expect to receive the same service, support, and experience online that they experience in person. In addition, that experience crosses channels. The customer may start his or her purchase journey in a store or on the phone with a salesperson and finish it online -- or vice versa. As such, companies must provide engaging and thoughtful buying opportunities for customers that take into account the entire sales channel including online, in-store, call centers, mobile or social offerings.

IBM's WebSphere Commerce provides the tools to help businesses give B2B customers -- as well as B2C and B2B2C customers -- a single customer interaction platform. It supports multiple sites, complex direct and indirect business models, contractual agreements, dynamic negotiations and role-based member management. Join Teresa Zobrist, President and CEO of Zobrist Consulting, and IBM's Thomas Dong, to learn about how WebSphere can help your company become more profitable and provide better customer service and support.

In addition, during this webcast you will learn:

  • How a consistent shopping experience can help boost sales
  • To improve your customer's online b-to-b buying experience by offering relevant and personalized products and services
  • About the best ways to close more sales using targeted promotions and online product recommendations
  • How to increase revenue by extending into new sales channels, accelerating your quote-to-cash cycle, and responding faster to market changes
  • To reduce errors and poor customer service by automating how your customers and partners buy from you

Featured Speakers:

Karen Bannan

Contributing Editor

Teresa Zobrist

President and CEO
Zobrist Consulting

Thomas Dong,

Product Marketing


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