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An InformationWeek and The Brainyard Webcast:

Deepen Customer Satisfaction and Brand Affinity with Impactful Web Content and Microsites

Duration: 60 minutes

The challenges of effectively creating, managing, and deploying impactful content across many web properties and audiences are significant -- straining marketing and IT resources and increasing time and labor needed for current and dynamic commerce, marketing, and customer self service websites.

This session will address how a manufacturing company successfully created a centralized and effective content authoring, management, and deployment solution which empowered its marketing team, reduced demands on IT, and increased reusability and ROI from existing content investments - specifically showing how this content comes to life for improved customer experiences in the company's commerce sites - with microsites and targeted customer experiences. Other customer examples will also be shared.


Featured Speaker:

Mary Ann Johnson,
Worldwide Executive, IBM Web Experience Software


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