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  • Saloni P. Ramakrishna,  Principal Architect (Risk, Compliance & Performance Solutions), Oracle Financial Services
     
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    A Bank Systems & Technology Webcast:

    Leveraging Customer Insight for Business Growth

    Duration: 60 minutes

    Retail banking is facing many challenges as technology allows customers to choose from diverse banking options, from branch banking to smart phones. Banks have also extended their reach from local to national and global markets. Without the consistent customer engagement models that were successful in the past, how can financial institutions measure and monitor success with a whole new set of engagement models?

    Given the shrinking of marketing budgets, the emergence of nontraditional players and marketing channels, a holistic approach to Customer Insight is the key to business growth. This webcast will discuss how, in a competitive environment, Customer Insight can enable sustained business growth by providing unified access to all data and information required to generate a consolidated view of customers and products across multiple touch points. Learn how you can apply these in your marketing and sales activity to increase marketing efficiency and a return on investment.


     
     

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