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An InformationWeek and Dr. Dobb's Webcast:

Beyond Agile – 5 Secrets to Building Engaging Customer Apps

Duration: 60 minutes

A recent New York Times article found that people will visit a competitor's site if it is only 250 milliseconds faster than their favorite site's loading time, something that should come as no surprise to most CIOs, IT managers and developers. In fact, it's been well-documented that poorly designed apps, Web sites and other digital engagements can result in lost sales, dwindling customer satisfaction, siloed applications, and unproductive employees. A recent IDG study shows that only 15% of organizations feel they are equipped to design and develop apps to avoid these pitfalls. However, it is possible to create enterprise-quality, high-value, engaging apps and do it quickly, too.

Attend this webinar to learn how our featured speakers employ these five development principles to create a holistic engagement platform including:

  • Models for close Synchronous collaboration
  • Messaging considerations for mobile apps
  • Synchronizing device data across engagement channels
  • Securing mobile access to back-end Systems of Record
  • Avoiding the pitfalls of creating and managing Web APIs

Featured Speakers

Jerry Cuomo,
IBM Fellow, VP, WebSphere Chief Technology Officer

Angela Chang,
Software Engineer, Google

Grady Booch,
IBM Fellow, Chief Scientist for Software Engineering

Tim O'Reilly,
CEO and Founder of O'Reilly Media


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