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An InformationWeek Webcast:

Capitalize on the Power of Big Data to Transform Marketing

Duration: 60 minutes

Marketing professionals understand that reliable customer and campaign information is one of the most valuable assets for producing effective, targeted marketing and lasting business value. Customers are generating more information than ever and yet CMOs find themselves drowning in data as they struggle to find ways to effectively tap its power.

View this dynamic panel discussion as we discuss how and why the enormous volume, variety, velocity and veracity of "big data" holds tremendous potential for marketers. If they can successfully aggregate and analyze data at lightning speeds, they will extract valuable insights into their customers to better understand them as individuals. Now, they can finally deliver rich, personalized experiences that maximize the value of every interaction with their brand and generate conversions at a rate that far exceeds the competition. Capitalizing on the power of big data allows organizations to optimize marketing efforts to deliver the right message to the right person, at the right time, for the right price and drive strategic decisions for years to come.

View this webinar to learn:

  • What big data really means to marketers and how they typically define it
  • How the 4 Vs of big data flow into the 4 RIGHTS of data-driven marketing
  • Case studies covering marketing optimization, churn prevention, and more
  • How to enhance customer value with real-time insights & analytics

Topics will include:

  • A "fun with a purpose" discussion on preparing for the challenges of big data
  • Addressing key marketing imperatives and areas to optimize data
  • Beginning the transformation towards being an effective data-driven CMO


Featured Speakers

J. Graeme Noseworthy, Strategic Messaging Director - Big Data for Marketing, Media & Entertainment
J. Graeme Noseworthy
Strategic Messaging Director,
Big Data for Marketing, Media & Entertainment

James Kobielus, Senior Program Director, Product Marketing, Big Data Analytics solutions IBM
James Kobielus
Senior Program Director,
Product Marketing, Big Data Analytics solutions

Anand Ghalsasi, Vice President, Big Data, Persistent Systems
Anand Ghalsasi
Vice President, Big Data
Persistent Systems

Jay Henderson
Jay Henderson
Strategy Director,
IBM Enterprise Marketing Management


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