Smarter Digital Banking: Leveraging New Capabilities with Big Data
Duration: 60 minutes
To better serve customers, banks strive to understand the best way to anticipate their needs. A quick response can add short-term value to a new customer relationship or enhance a long-term one. Successfully harnessing big data provides banks with new capabilities to capture large volumes of data from a variety of data sources and types relating to their customers, including transactions, correspondence, social media, voice recordings, web clicks and free-form notes across multiple channels. With the incredible growth of the mobile channel, banks strive to provide value-added services and increase customer intimacy through mobile solutions, and will receive more data relating to customer behavior and geo-location, which may uncover even greater customer insight. In essence, big data helps banks combine qualitative and quantitative information beyond transactions to give them a clear, insightful view of their customers. Such insight is essential for improving campaign and channel effectiveness, customer service and retention, as well as supporting innovative new revenue streams.
Join Marc Andrews, Vice President, Global Big Data Industry Team at IBM, for a discussion of the new capabilities in mobile banking made possible by big data. Hear Marc discuss what banks are doing now and what is the art of the possible in innovative mobile device technology going forward.