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Featured Speakers:
  • Alan Breznick,  Senior Analyst, Heavy Reading
  • Barry Zipp,  Industry Marketing Director, Ciena
  • Cyrille Morelle,  CEO/President, VeEX Inc
  • Nirav Modi,  Manager of Service Provider Solutions, Cyan
  • Steve Harris,  IPEP, CCIP, Senior Director, Advanced Network Technologies, Instructor, SCTE

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    A Light Reading Webinar:

    Taking Cable Business Services Up-Market   

    Duration: 90 Minutes

    Encouraged by their success at the low end of the small business market, cable operators are now setting their sights higher and broader by targeting larger SMBs, midsize firms and even enterprises. Cable providers are seeking to attract these larger companies with fiber builds, more advanced IP technologies, better pricing and packaging, and more sophisticated services, including Metro (or Carrier) Ethernet, hosted voice, network virtualization, online backup and security, and other cloud-based products. They’re boosting capital spending on commercial infrastructure, equipment and software and expanding sales and support teams. They’re delving deeper into key vertical markets, such as health care, education, financial and government services. And they’re refining their go-to-market strategies to expand their prospect bases, recruit customers more cost-effectively and accelerate their market share growth.

    But, as cable operators seek to make the steep climb up-market, they face fresh challenges in pursuing and retaining larger commercial prospects. This webinar will look at both the opportunities and challenges of serving firms with 20, 50, 100 employees or more. It will explore the most promising technologies and services for cable providers to deploy, examine the technical and operational obstacles that providers must overcome and suggest the best ways for MSOs to clear those hurdles.

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