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Featured Speakers:
  • Mike Hillyer,  Senior Director of Global Solution Consulting, Message Systems
  • David Daniels,  Chief Executive Officer, The Relevancy Group

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    An InformationWeek Webcast:

    Six Secrets to Successful Sending

    Duration: 60 Minutes

    In September 2012, The Relevancy Group surveyed over 400 email marketing executives. Interviews with these experts yielded the discovery of a number of crucial practices and techniques that separate the best performing email senders from the rest. David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research — and Mike Hillyer, Senior Director of Global Solution Consulting at Message Systems will now present these survey findings and more in a new webinar: Six Secrets to Successful Sending.

    Discover the best practices and techniques of the highest performing email senders. Learn:

    • Why deliverability matters
    • How to increase deliverability by 30% and drive more revenue from each email
    • Key factors driving your sender reputation and why your "score" matters
    • Why HTML code may be more important than content when getting into the inbox
    • How a high performance infrastructure can make all the difference


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