Four years after Comcast and Time Warner Inc. unveiled the first TV Everywhere venture, the momentum behind the concept is climbing steadily as cable TV operators, telcos, satellite TV providers, Web video distributors and other providers plunge into the market with fresh or expanded multi-screen offerings. But, faced with the cost and complexity of adjusting the bandwidth resolution for every format, controlling the video feed quality for every screen, adapting the programming for every device, and even upgrading the video transmission from analog to digital, service providers have been unable to make much money off multi-screen video. Instead, without a solid set of technical standards to rely on, providers have mainly thrown good money after bad, spending heavily to adapt, transcode and re-package the same content again and again. Plus, providers have struggled to bring the vast libraries of available on-demand content to market and extend their reach to all the new devices.
With bountiful video content the key to competing with such major OTT players as Netflix and Hulu, service providers must find ways to tap into that content, boost subscriber stickiness and encourage customers to engage more in their brands and services. In this Webinar, we will explore the opportunities offered by multi-screen video, examine the challenges that providers face and suggest ways they can overcome these challenges, streamline their operations and cut costs.